All our Reddie products are brought to life in our factory located on the North Coast of Central Java - where great craftsmanship and quality material co-exist in one place. When coming up with the concept for REDDIE (handmade, timeless & customisable designs) we approached many factories, but due to the sheer difficulties of customising each product, there were zero factories that were willing to get on board. So we had to think differently and we decided to build a team of our own in Central Java, Indonesia - also where both Caroline and Andrew (founders) are partly from.
We have handpicked the very best team to create our products. The team manages and quality controls the entire process. We make most of our products in-house, including the process of woodworking, finishing, assembly, and final checking. Our team is trained in traditional Danish woodworking, a craft passed down from generations - which make our products very special.
We are constantly in contact with our team over there, whether it’s through daily production related calls or watching them on facetime enjoying their aerobics class at the factory - which we now encourage to take place every week after noticing some lovely locals wanting to also jump in for a bit of fun.
Read more about the characters behind the scenes here.
For skills such as leatherwork, marble and metalwork, we support smaller factories which allow for us to help other smaller businesses grow, and therefore supporting the local community around us - even our packers and deliverers are friendly local faces. Before we had our own factory, Pak Catur (pictured hard at work to the right) was our sole supplier. He produced all of our products for us when we were making smaller quantities. We eventually became too large for him to handle and had to create our own production. However, we wanted to make sure that he was still supported, so he still continues to produce many metal and wood items for us - we also couldn’t let go of an extremely talented man, who was an engineering graduate with a strong passion for metal and woodworking.
All this is what makes us Reddie - forever empowering all our employees and the surrounding community.
At Reddie, quality and transparency are both very important us. The hand-made quality combined with the high-quality materials go hand in hand with what we uphold as a brand. Every product is unique due to its hand made nature, marked with its own natural markings and imperfections which we embrace the most. Each piece is specially unique, just like you and I.
With mindfulness at the heart of our production process, we have ensured that all our materials are sourced and produced sustainably. The teak wood we use is from certified Government plantation forests in the region. And unlike most factories, we buy the entire log, instead of pre-cut planks from a supplier - which means that we use every part of the tree. We use all of our offcuts for our accessories such as chopping boards and bowls, and even our marble offcuts get given to the local community to build footpaths and houses. Whenever we are in the factory we are constantly thinking of products to design that reuses waste. Our beautiful marble is meticulously selected from around the globe and cut and polished to perfection by an unstoppable husband and wife duo who LOVE marble. Our leather is also hand sewn by Pak Nano, who never settles for ordinary- he ALWAYS wants to make sure that the details used are executed with precision. He brings a level of lost traditional craftsmanship to our leather details.
At Reddie we make to order and do not mass produce. Mass production is not only wasteful due to its processes, but also due to brands having to flash sale in order to rid their products, which ultimately makes customers buy a product they may not 100% need and often throw out. We make pieces that are timeless and that will last you a long, long time - which means you throw out less and treasure more, ultimately helping our environment at its most vulnerable time.
We at Reddie aspire to bring cultural change to the industry which we are working towards on a global scale. When you buy with us, you are not only purchasing with a purpose, but are helping local communities and talented craftsman, alongside actively supporting a sustainable environment.
Reddie: not so much your typical furniture brand, but more so what our people, community and the surrounding environment need.
(Caroline and Andrew's son Eddie, whom the business is named after, with the factory communities children)